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FIT U ACADEMY


We design purpose-driven growth for founders, leaders and organizations

We help high-potential people reconnect with who they truly are — then turn that clarity into aligned leadership, business growth, and meaningful impact.

Why FIT U Academy?

"FIT U Academy helps you rediscover your true self and align with your purpose, so you can live, lead, and grow with confidence and impact."

The Problems We Solve

Lack of Purpose

Working hard without deeper WHY → burnout, not breakthrough.

Lack Of Identity

Influenced by others, easily swayed, lacking clarity about who you truly are.

Self–Inner Misalignment

Leaders succeed on the outside, but feel out of sync inside.
(“It looks right, but doesn’t feel right.”)

Business Lost Identity

The company grows, but its true identity fades.
(“What do we really stand for anymore?”)

Team Misalignment

Teams push hard but don't move together.

Culture Drift

Talent leaves because the culture isn't aligned.

FIT U Academy

Scale

Grow without losing your soul

Align

Connect team, vision, and culture

Unlock

Release your full potential

Find Inner Truth

Discover your authentic purpose

WHAT WE DO

Purpose Strategist

Aligning your business with your deepest core values is crucial for building a lasting, impactful enterprise.

At the heart of every successful business is a clear sense of purpose.

Growth Architect

“Growth Architect is not just about growing fast — it's about growing right.”

We design growth that’s deeply aligned with the soul, the strategy, and the system.

4A GROWTH ARCHITECTURE

Awaken

Decode patterns & potential

Align

Connect purpose with strategy

Architect

Design inner-aligned systems & roadmap

Activate

Execute with clarity, calm, and conviction

Design your Purpose-Driven Growth Program

  • Self-Reflection & Inner Strengths Workshop — Reveal values, strengths, and life/work patterns; turn insights into clear, grounded decisions.
  • Design Your Life (Ages 10–18) — Good Time Journal, IKIGAI, Vision Board, SMART Goals, Action Plan, and study/career pathways that fit the student.
  • Find Your Purpose: (Adults & Business Owners) — Map what you love, what you’re good at, what you can be paid for, and what the world needs → craft your IKIGAI statement + action plan.
  • Entrepreneurial Mindset & Leadership Workshop — Build owner mindset, decision criteria, growth habits, and execution discipline.
  • Design Thinking for Real-World Problem Solving — Learn human-centered design thinking: empathize, define, ideate, prototype, test—then present solutions with confidence.
  • Business Mentoring & Coaching —Help founders unlock their potential, gain clarity, and grow businesses aligned with who they truly are—proven by leading teams to #1 out of 20 and attracting investor interest.
  • Interview Masterclass (Modern Interview Essentials) — Understand what companies truly look for, master behavioral interviews, and tell your story with strong evidence and clarity.
  • Presentation & Public Speaking (Executive Presence) — Develop confident presence, clear structure, authentic storytelling, and on-camera performance.
  • Authentic Storytelling for Leaders & Founders — Craft a personal and brand narrative that builds trust, credibility, and influence.
  • How to Win Relationships & Influence People — Build trust through warmth + competence, communication skills, and positive persuasion.
  • Team & Culture Alignment Workshop — Translate purpose into behaviors, rituals, and OKRs; leave with a practical 30–90 day implementation plan.
  • Custom Engagements (Tailored Workshops & Programs) — Designed around your goals and needs, grounded in Purpose & Identity alignment.


PIYATIDA CHITAROON (THOY)

Entrepreneurs I Educator I Purpose Coach & Growth Architect for Leaders & Organizations

"You were made with a purpose and unique gifts only you can fulfill — now it’s time to Find & Shine unapologetically.”

Our Founder Professional Background

Academic Background

  • Graduated from Triam Udom Suksa School (GPA 3.89)
  • First-Class Honors in Accounting, Chulalongkorn University (GPA 3.67)
  • Chulalongkorn University Cheerleader

Entrepreneur

  • Co-founder of SOS SENSE OF STYLE – a multi-brand fashion store
  • Founder of FIT U – a premium protein brand for modern well-being
  • Founder of FIT U ACADEMY – a space dedicated to inner transformation and purpose-driven growth
  • Former Actress turned Entrepreneur & Educator – blending storytelling, emotional intelligence, and deep transformation into everything I create


Educator & Influencer

I'm passionate about helping individuals grow and thrive from within by sharing insights on learning, business, and mindset coaching.

  • Lead Coach, FIT U Academy – Guiding individuals and organizations to discover their purpose and grow with clarity and global impact
  • Lead Teacher, ECAs at Shrewsbury International School in collaboration with Giant Creators – Designing Your Life program
  • Lead Teacher, ECAs at Bangkok Patana School in collaboration with Giant Creators – Future Business Entrepreneur program
  • Adjunct Professor, Design Thinking, International School Of Engineering, Chulalongkorn University
  • Mentor, CEO Chula Program – Coaching aspiring entrepreneurs at Chulalongkorn University, 2024 -2nd Runner Up, 2025-THE WINNER
  • Mentor, WISE Chula - Wisdom for Self Enrichment adopts a mentoring approach that creates space for dialogue, guidance, and the exchange of perspectives between alumni mentors and student mentees
  • Guest Speaker, Entrepreneurial Mindset – Start-Up Bootcamp, King Mongkut’s Institute of Technology Ladkrabang
  • Guest Speaker, CAMP by CHAMP, Chulalongkorn University –Self-Reflection, Inner Strengths, Leadership, and an Entrepreneurial Mindset
  • Guest Speaker, Swipe Next Gen CAMP for high school students, BASCII, Chulalongkorn University
  • Guest Speaker, Interview Masterclass, Chulalongkorn Business School
  • Lead Workshop Facilitator, WHY We’re Here: From Belonging to Leadership, SMO, Faculty of Commerce & Accountancy, Chulalongkorn University
  • TedxYouth@ICSbkk Speaker "Who are you without your achievement?"


Online Presence

Purpose Coach & Growth Architect

Through FIT U Academy, I lead teaching and coaching initiatives that guide entrepreneurs, leaders and organizations to discover their purpose and align their businesses accordingly.

CERTIFICATIONS

  • Certified Master of NLP Coaching, Timeline Therapy, Neuro Linguistic Programming
  • Certified Practitioner of NLP Coaching, Timeline Therapy, Neuro Linguistic Programming
  • Certified Master & Practitioner of Hypnotherapy
  • Certified Professional Business Coaching

PROFESSIONAL EXPERIENCES



PROFESSIONAL EXPERIENCES - Middle School

  • Lead Teacher, ECAs at Shrewsbury International School – Designing Your Life program



PROFESSIONAL EXPERIENCES - Middle School

  • Lead Teacher, ECAs at Bangkok Patana School – Future Business Entrepreneur program




PROFESSIONAL EXPERIENCES - Middle School

  • Lead Teacher, St.Andrews Summer Camp - Product Design




PROFESSIONAL EXPERIENCES - High School

Guest Speaker, Swipe Next Gen CAMP

for High school students, BASCII, Chulalongkorn University

Internship Program for High School Students




PROFESSIONAL EXPERIENCES - University

Sponsor of THAMMASAT Start Up Contest, Thammasat University

Sponsor of CU biz club, Chulalongkorn University





PROFESSIONAL EXPERIENCES - University

Adjunct Professor for Design Thinking

International School Of Engineering, Chulalongkorn University


PROFESSIONAL EXPERIENCES - University

  • Guest Speaker, CAMP by CHAMP, Chulalongkorn University –Self-Reflection, Inner Strengths, Leadership, and an Entrepreneurial Mindset


  • Guest Speaker, Entrepreneurial Mindset – Start-Up Bootcamp, King Mongkut’s Institute of Technology Ladkrabang

PROFESSIONAL EXPERIENCES - University

Mentor for CEO CHULA, Chulalongkorn University

Business Competition Program 2025,

WINNER PRIZE


Mentor for CEO CHULA, Chulalongkorn University

Business Competition Program 2024,

Second Runner Up Prize


PROFESSIONAL EXPERIENCES - University

Interview Masterclass, Chulalongkorn Business School



PROFESSIONAL EXPERIENCES - WISE Mentoring


PROFESSIONAL EXPERIENCES - Leaders/ CEOs

Young Entrepreneur Course, FIT U Academy

TEDx Speaker

"Who are you without your achievements?"


PROFESSIONAL EXPERIENCES - Curated Community



WHO WE WORK WITH

Students

“Helping students find clarity and purpose to design their future with confidence.”

Leaders/ CEOs

“Guiding leaders to align life and business purpose, so they can grow with peace, clarity, and impact.”

Organizations/ Schools

“Partnering with organizations and schools to build purpose-driven growth and sustainable culture.”


OUR TESTIMONIALS

"I discovered my true purpose — what I truly love and what I don’t.
It helped me build a strong inner foundation, so I can now empower others from a place of clarity and authenticity.”


— Khun Tong, Founder of Labotte

"It made me realize what I should truly do — and what genuinely brings me joy."



— Khun Jimmy, Founder of a Rice Mill and Import-Export Company

"I just realized I have talents that aren't just for making money — but for truly helping others. My eyes lit up so often. From now on, I know I’ll wake up each day with real joy."

— Khun Pim, Miss Grand Bangkok 2023 & Co-founder of SOS SENSE OF STYLE

OUR TESTIMONIALS

"I’ve found what I’m meant to do.
Now all that’s left is for me to run straight toward it."




— Khun Maxi, Actor & Entrepreneur

"It was pure joy.
When it’s right, it just flows — and it goes beyond anything I’ve ever analyzed about myself."


— Khun Aimmie, Hotel Owner, Speaker & Marketing Educator

"I’ve come to understand myself more and see new perspectives — both in what I’m doing and what I truly enjoy.
The questions guided me deeper into myself. I felt re-energized."

— Khun Top, Founder of Cybersecurity Consulting Firm

OUR TESTIMONIALS




I’ve found what I truly want to do — and I’m ready to start today.
Discovering my purpose gave me a strong, grounded foundation."



— Khun Jing, Influencer & Founder of SISTERSFABRIC

"I feel reignited — like I’ve become a new version of myself."



— Khun Pongpik, Writer & Marketing Strategist


"I’ve discovered my truest self.
Now I have a deeper purpose in life.
I know why I wake up — and what I’m meant to do.
And to me, that’s everything."

— Khun Gyne, Miss Grand Mae Hong Son 2024, Influencer, YouTuber & Founder of a Beauty Brand

CONTACT US

LINE OA : @fituacademy

INSTAGRAM : @fituacademy

EMAIL : fituacademy@gmail.com

"You're not too much. You're not behind. You're just not aligned yet."

I'm not a solution. I'm the missing piece you've been searching for.

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