Piyatida “Thoy” Chitaroon, founder of FIT U Academy, in a white suit seated on a green chair
FIT U ACADEMY

Where caterpillars become butterflies.

We help leaders and organizations become truly themselves again, then grow from purpose — in their people and their business — to create meaningful, lasting impact.

lives awakened, and we’re only just beginning.

OUR VISION

To awaken a world where people live, lead, and build from their calling.

OUR MISSION

We help high-achievers reconnect with who they truly are — then turn that clarity into aligned leadership, business growth, and meaningful impact.

THE PROBLEMS WE SOLVE

Is this you?

01

Lack of Purpose

Working hard without a deeper WHY → burnout, not breakthrough.

02

Lack of Identity

Influenced by others, easily swayed, lacking clarity about who you truly are — or knowing you have more in you and could go further, but not yet using it fully.

03

Self–Inner Misalignment

Leaders succeed on the outside, but feel out of sync inside.

Everything looks right, but inside it feels empty.
04

Business Lost Identity

The company grows, but its true identity fades.

What do we really stand for anymore?
05

Team Misalignment

Teams push hard but don’t move together.

Burned out, just following orders, not getting along — no idea what it’s all for.
06

Culture Drift

Talent leaves because the culture isn’t aligned.

You’re not too much.
You’re not too little.
You just haven’t come back to yourself yet.

THE METHOD

4A Growth Architecture™

Growth Architect is not just about growing fast — it’s about growing right.
We design growth that’s deeply aligned with the soul, the strategy, and the system.

  1. 01

    Awaken

    Decode patterns & potential

  2. 02

    Align

    Connect purpose with strategy

  3. 03

    Architect

    Design inner-aligned systems & roadmap

  4. 04

    Activate

    Execute with clarity, calm, and conviction

What unfolds along the way

Find Inner Truth

Discover your authentic purpose

Unlock

Release your full potential

Align

Connect team, vision, and culture

Scale

Grow without losing your soul

Purpose Strategist

Aligning your business with your deepest core values is crucial for building a lasting, impactful enterprise.

Growth Architect

Not just about growing fast — it’s about growing right. We design growth aligned with the soul, the strategy, and the system.

THE FOUNDATION

Four Pillars of Transformation

Mindset · Emotions · Body · Wisdom

Mindset

  • Inner Growth
  • Serving Something Greater Than Yourself
  • Purpose Alignment

Emotions

  • Emotional Intelligence
  • Self-Awareness
  • Creativity
  • Resilience

Body

  • Health & Good Nutrition
  • Energy Management
  • Personality & Brand Image

Wisdom

  • Wisdom from Reflection, Learning & Real Experience
  • Deep Understanding of People
  • Lifelong Learning

Teaching puts something in.
Awakening pulls something out.

IN THE ROOM

A room where people find their way back to themselves.

Not a lecture to sit through — a space where everyone thinks, speaks, and discovers together.

Share & Inspire with LOVETeaching from the heart, in a space safe enough to open up.
Learning by DoingReal practice, with tools you can take home and use every day.
Joyful TransformationGrowing with joy, until you find your way back to yourself.
YOUR PATH

Where to begin — and where it leads.

Every transformation starts with one right step. Choose the stage that fits you now, and we’ll walk the rest together.

  1. Begin: a leaf with eggs and a newly hatched caterpillar
    01Begin

    Come Back to Yourself · Dinner Talk

    A warm, intimate first door — a place to hear your own voice again.

    View details
  2. Learn: a growing caterpillar eating a leaf on its branch
    02Learn

    Public Class

    Open classes with frameworks and tools you can bring straight into life and business.

    View details
  3. Transform: a chrysalis splitting open as folded wings emerge
    03Transform

    1:1 Purpose Coaching · Business Coaching & Mentoring

    The deepest, most personal path — designed around you alone.

    View details
  4. Belong: a butterfly with wings spread, among other butterflies
    04BelongInvitation Only

    Private Growth Circle

    A small circle of people growing together over time. By invitation only.

UPCOMING CLASSES

Upcoming classes

View full schedule
OUR PROGRAMS

Our Programs

Every program shares one core: connecting purpose and identity with life, work, and business.

PurposePresencePerformance

Where all three meet, transformation happens.When caterpillars become butterflies.

WHAT WE TEACH

What does FIT U ACADEMY teach?

Purpose · Presence · Performance

Growing people from the inside out

We don’t add skills to you. We awaken what’s already there, then train you to use it for real.

Purpose

Know who you are.

  1. Purpose Discovery & Unleash Potential

Presence

Be someone people believe in and want to follow.

  1. Human Skills
  2. Professional Communication, Influence & Public Speaking

Performance

Turn clarity into results.

  1. Entrepreneurial Mindset
  2. Purpose-Driven Leadership
WHY IT WORKS

2–5×

People whose purpose is fulfilled by their work report work and life outcomes two to five times higher than their unfulfilled peers.

Source: McKinsey 2021 (opens in a new tab)

76%vs32%

Engagement among employees with highly empathic senior leaders, versus those with less empathic leaders.

Source: Catalyst 2021 (opens in a new tab)

58%vs42%

Share of companies reporting 10%+ growth over three years: purpose prioritizers versus purpose laggards.

Source: HBR Analytic Services × EY 2015 (opens in a new tab)

Clear purposecommunication that reaches the heartsustainable performance

WHO WE WORK WITH
Founders · Leaders · Future Leaders
Founders · Leaders · Future Leaders
Founders · Leaders · Future Leaders

Founders · Leaders · Future Leaders

Guiding founders, leaders and the next generation of leaders to align life and business purpose — so they grow with peace, clarity, and impact.

HRD · HR · L&D

HRD · HR · L&D

Co-designing programs that awaken people’s potential and connect each person’s purpose with the direction of the organization.

Organizations · Schools · Universities
Organizations · Schools · Universities
Organizations · Schools · Universities

Organizations · Schools · Universities

Partnering with organizations, schools and universities to build purpose-driven growth and a sustainable culture.

Private

One-to-one coaching — deep and personal.

1:1 Purpose Coaching — From a real session
PrivateFrom 4 hours

1:1 Purpose Coaching

Best for: People who have achieved a lot, yet feel something is still missing.

  • Understand yourself more deeply
  • Define purpose in your own words
  • An action plan you can start on
View details
Business Coaching & Mentoring — From a real session
PrivateFrom 12 hours

Best for: Founders and owners whose business is growing while identity or direction blurs.

  • Clarity on where you and the business are heading
  • Decisions and strategy aligned with your core values
  • A growth roadmap that doesn’t cost you your soul
Investment: shared on consultation
Executive Communication — From a real session
PrivateFrom 4 hours

Presentation & Public Speaking (Executive Presence)

Communicate with power — inspire and persuade your audience.

Best for: Executives and founders who speak to teams, investors, or on stage.

  • Grounded, confident presence
  • Clear structure for every talk or pitch
  • Authentic storytelling — on stage and on camera
Investment: shared on consultation

Event

A warm first door, intimate by design.

Come Back to Yourself — From a real session
Event4 hours · 1–5 PM

Come Back to Yourself

A Self-Reflection Workshop

Best for: Anyone feeling tired, confused, lost, empty, or in a season of transition.

  • Wheel of Life Reflection
  • Energy × Money Matrix
  • FIT U Journey Passport
View details
Dinner Talk — From a real session
EventFrom 6 PM · Venue TBC

Best for: Founders and leaders who want honest conversations about life and purpose, in private.

  • Deep, sincere conversation
  • Inspiration from those who walked before
  • A light, natural first step
Investment: shared on consultation
Private Growth Circle — From a real session
Event1-day · Invitation Only

Best for: Those who have journeyed with us and are ready to keep growing together in a small circle.

  • A small community built on trust
  • Continuous, directed growth
  • A private space for your deepest questions
Investment: shared on consultation

Public Class

Open classes for anyone ready to grow.

Build Your Next Chapter 2027 — From a real session
Public Class1-day · 18 Nov 2026 · 9 AM–5 PM

Build Your Next Chapter 2027

Purpose Discovery × Goal Setting × Vision Board Workshop

Best for: Anyone who wants to begin 2027 feeling they are building a life that is truly their own.

  • Personal & Professional Purpose
  • Vision Board 2027
  • Goal setting and an action plan
View details
Driving Business with Purpose in Life — From a real session
Public Class1-day

Best for: Founders and owners who want their business to reflect who they are and what they value.

  • Clarity on your purpose and your business’s
  • Core values connected to business decisions
  • A growth path that still feels like you
Investment: shared on consultation
The Art of Influence at Work — From a real session
Public Class1-day

Best for: Professionals and team leads who want positive influence at work.

  • Real trust within your team
  • Clear, warm communication
  • Sincere, positive persuasion
Investment: shared on consultation
Influpreneur — From a real session
Public Class1-day

Influpreneur

Turn your fame, identity and fan base into a business of your own

Best for: Actors, artists, influencers, creators and anyone in the spotlight who wants to build their own business.

  • See your own business assets and opportunities
  • A business direction that fits you and your customers
  • A 30-day action plan
View details
Interview MasterClass — From a real session
Public ClassHalf-day or full-day (by arrangement)

Modern Interview Essentials

Best for: University students, early-career professionals, and career changers.

  • Know what companies truly look for
  • Answer behavioral questions with confidence
  • Tell your story with clear evidence
Investment: shared on consultation
Authentic Storytelling — From a real session
Public ClassHalf-day or full-day (by arrangement)

Best for: Leaders and founders who want their personal and brand story to build trust.

  • An authentic, clear personal story
  • A brand narrative that builds confidence
  • Influence rooted in sincerity
Investment: shared on consultation

Corporate Training

Programs for organizations, tailored to your team’s goals.

See all corporate training topics

Keynote Speaker

Talks that awaken both mind and heart.

See all keynote topics
Piyatida “Thoy” Chitaroon in a white suit, seated on a green chair
F O U N D E R

PIYATIDA CHITAROON

(THOY)

Founder | Growth Architect | Purpose Coach | Entrepreneur | Educator

“You were made with a purpose and unique gifts only you can fulfill — now it’s time to Find & Shine unapologetically.”

Awakening human potential. Building meaningful lives and impactful businesses.

A Purpose Coach & Growth Architect who designs growth journeys for successful leaders, entrepreneurs and families — connecting purpose with life, business and wealth, so that success becomes meaning and a legacy worth passing on.

SIGNATURE PROOF
Former ActressPolyplus Entertainment

Former actress turned entrepreneur & educator

The SOS SENSE OF STYLE store
Co-FounderSOS SENSE OF STYLE

Legend multi-brand fashion store, 10+ years

Thoy with a FIT U protein shake at her desk
FounderFIT U PREMIUM PROTEIN

Founder of FIT U — Premium Protein Supplements for modern well-being

Top: the team mentored by Thoy holding the BEAT THE BIZ 2025 WINNER board, 40,000 THB. Bottom: the team mentored by Thoy holding the BEAT THE BIZ 2024 Second Runner Up board, 10,000 THB
2 Years, 2 PodiumsMentor, CEO Chula

2024: 2nd Runner-Up → 2025: WINNER

Thoy at the Faculty of Engineering, Chulalongkorn University
Adjunct ProfessorDesign Thinking

International School of Engineering, Chulalongkorn University

Thoy speaking on the TEDxYouth@ICSBKK stage
TEDx SpeakerTEDxYouth@ICSBKK

“Who Are You Without Your Achievement?”

Triam Udom Suksa School

GPA 3.89

Bachelor of Accounting, First-Class Honors, Chulalongkorn University

GPA 3.67

Chulalongkorn University Cheerleader

COMMUNITY
TRUSTED BY · WORKED WITH
  • SOS Sense of Style
  • SOS Ventures
  • FIT U
  • FIT U Academy
  • Chulalongkorn University
  • Chulalongkorn Business School
  • BBA International Program
  • Chula ISE
  • Charoensin Group
  • SMO Chula Business School
  • KMITL
  • TEDxYouth
  • WISE
  • CEO Chula
  • CaMP by ChAMP
  • CASE
  • Thammasat Startup Contest 2024
  • Creative Giants Club
  • Shrewsbury International School
  • Bangkok Patana School
  • St. Andrews International School Sukhumvit 107
  • International Community School Bangkok
  • Students Incorporated Podcast
  • Polyplus Entertainment
  • JCI Bangkok
  • IYF Thailand
  • Swipe Next Gen
  • CUCL
  • UTIP
  • Miss Earth Thailand
  • Mister Earth Thailand
TESTIMONIALS

Testimonials

Video: FIT U ACADEMY student voices, EP.8
Video: a FIT U ACADEMY student shares their experience
Video: Come Back to Yourself participants share their experience
FOR ORGANIZATIONS & SCHOOLS

Build a purpose-driven culture
that A-Players don’t want to leave.

Partnering with organizations and schools to build purpose-driven growth and sustainable culture.

Team Misalignment

Teams push hard but don’t move together.

Culture Drift

Talent leaves because the culture isn’t aligned.

Business Lost Identity

The company grows, but its true identity fades.

Ways to work together

Keynote

60–90 minutes

An inspiring talk for conferences and annual events.

Workshop

Half-day to full-day

A deep, hands-on process your team actually lives through.

Custom Program

Multi-week

A program designed around your organization’s goals.

Corporate Training

01Purpose to Impact for Leaders
Workshop participants gathered for a group photo in the training room

Leaders rediscover the real reason they lead — then translate that purpose into decisions, priorities and results their team can feel. A leader who knows what they were made for leads others with steadiness and calm.

02Awaken the Leader Within

Leadership doesn’t start with a title; it starts with knowing yourself. This workshop awakens the strengths, values and leadership voice hidden in everyone — so people dare to think, take ownership, and lead from who they truly are.

03Awaken the Intrapreneur Within

Awaken an owner’s mindset across the organization: seeing opportunities, solving problems proactively, and creating new value from within — turning a team that “follows instructions” into one that “creates value”.

04Self-Reflection and Inner Strengths
Thoy waving with a full room of students at a workshop

Pause and look inward to discover values, strengths and working patterns that are easy to overlook. When people recognise the gifts they’ve been given, they work with more confidence and more meaning.

05Team Building and Communication
Team Building and Communication

Good communication starts with understanding, not technique. Teams learn each other’s styles, listen more deeply, speak more directly, and build the trust that makes working together feel effortless.

06Team & Culture Alignment
Team & Culture Alignment

Translate the organization’s purpose into behaviors, team rituals and OKRs that people actually use — so everyone moves in one direction, with a practical 30–90 day action plan.

07Design Thinking
Design Thinking

Solve problems by starting with people: Empathize, Define, Ideate, Prototype, Test. Teams practise creativity with logic (When Creativity Meets Logic) and present ideas with confidence.

08Trust-Based Selling: Win Hearts, Close Deals

Connect: win the heart before the deal — make people feel valued, listen deeply, remember the details others miss.
Understand: read people and understand their desire — ask questions that let customers say what they really want.
Influence: persuade with principles — tell stories that show value, and handle objections with understanding and sincerity.
Close: close with confidence, and build customers who love you.

09Customizable Program

Designed around your organization’s goals, challenges and culture, with purpose and identity alignment at the core. It always begins with a conversation to understand your brief.

Keynote Speaker

01From Purpose to Performance

Lasting success doesn’t come from trying harder, but from knowing why you do what you do. This talk connects purpose with performance, so audiences work with energy — not just effort.

02Entrepreneurial Mindset
Entrepreneurial Mindset

How people build something new from what they already have — told through more than 10 years of real business experience, through the falls and the comebacks, so audiences dare to see opportunity and act.

03Public Speaking
Public Speaking

Your voice exists for a reason. This talk helps audiences speak in front of others with confidence, structure and authenticity — drawn from a life on stage, from entertainment to TEDx.

04Professional Presence

Credibility begins before you say your first word. A talk on personality, image, energy and bearing — what makes people trust you and want to work with you.

05Charismatic Communication

Charisma isn’t a gift reserved for a few; it’s warmth plus competence, and it can be practised. Audiences leave knowing how to build trust, attract, and persuade sincerely.

06Design Your Life
Thoy speaking in front of a screen that asks “Why are you here?”

Blending NLP with design thinking to design your life the way you would design a product: experiment, iterate, and choose the right path. Ideal for students and professionals standing at a crossroads.

07From Spotlight to Impact
From Spotlight to Impact

Turn the spotlight into a force for good. For people with a stage and a following — using their influence for something bigger than themselves. (Delivered for Miss Earth & Mister Earth Thailand 2026.)

08Interview MasterClass
Interview MasterClass

Understand what organizations truly look for, answer behavioral questions with evidence, and tell your story in a way people remember.

09How to Win Friends & Influence People

Timeless principles of relationship-building, through the eyes of someone who has worked with people all her life. Make people feel valued — and influence follows.

10Leadership

True leaders serve before they lead. A talk on leading from identity, values and humility — so people follow from the heart, not because of a title.

11Faith at Work

When faith isn’t only for Sunday but lives in every decision, relationship and piece of work. A true story of building a life and a business with God at the center — working with peace, integrity and hope.

CUSTOMIZED CORPORATE TRAINING
Workshop with the Charoensin Group HR team
Charoensin Group

“Unlocking Communication Through Understanding”

Workshop for the HR team, Charoensin Group

Miss Earth and Mister Earth Thailand 2026 contestants
Miss Earth & Mister Earth Thailand 2026

“From Spotlight to Impact”

Professional Communication, Influence & Public Speaking workshop

SMO Chula Business School students in the workshop
SMO Chula Business School

“WHY We’re Here: From Belonging to Leadership”

Workshop for the student union, Faculty of Commerce & Accountancy, Chulalongkorn University — building leadership, a sense of belonging, and unity within the organization.

SIGNATURE EXPERIENCE

Our Growth Journey Passport

Passport of the Journey — design your next chapter.

Every detail of the experience is designed with intention — from the atmosphere and the right questions to a gold-stamped green passport that records your growth, one step at a time.

The FIT U Academy Passport of the Journey, green with gold foil
BEGIN YOUR JOURNEY

Begin your journey.

Tell us a little about who you are and what you’re looking for. Our team will get back to you to help in the way that fits your needs best.

Step 1 of 3

About you

e.g. 0812345678
You are
FAQ

Frequently asked questions

Who are the programs for, and how should I prepare?
Founders, executives, leaders, organizations and schools — as well as students and parents. Especially those who are “successful, yet something inside still doesn’t feel right.” All you need is an open heart and a willingness to be honest with yourself; our team will share any other details before you begin.
How is this different from regular coaching?
We combine NLP, Timeline Therapy® and Hypnotherapy with Design Thinking and more than 10 years of real business experience — so the work doesn’t stop at self-understanding, but carries through to designing your life, leading your team, and growing a business aligned with who you are.
Can I join online? Where are sessions held?
Venues for scheduled classes are listed in the class schedule.
How much does it cost?
Each path is designed around your goals. Our team will share the details after your Discovery Call. For scheduled classes, prices are shown on each class page.
Can organizations customize a program?
Yes. Our Customizable Program is designed around your goals, group size and preferred format — onsite, online or hybrid.
How will my information be used?
Only to contact you and recommend the right program. We never sell or share it with third parties, and you may ask us to delete it at any time under Thailand’s PDPA.